Partnering with Asda
The supermarket chain ASDA has teamed up with niche publisher Davora Ltd to bring a fresh ethnic greeting card range to its customers for the occasions of Eid and Diwali.
ASDA, who already have a strong ethnic foods offering, will stock the cards in 40 stores across the UK. Noor Ali, ASDA’s Ethnic Buyer commented “we know how important these festivals are for our customers and we want to make sure we are catering to all their needs. Davora’s range of cards are a perfect complement to our existing range of ethnic food and non-food products and we are looking forward to stocking them”.
“Greeting cards are an integral part of British culture and their popularity for ethnic occasions has been increasing dramatically over the last few years” said Rajeev Arora, director of Stockport based Davora Ltd. “We’ve been working with ASDA to bring high quality cards to consumers at the right price”.
Eid is the Islamic festival celebrated at the end of Ramadan, the month of fasting. Diwali , known as the ‘Festival of Light’ is celebrated by the Hindu and Sikh communities. This year Eid will fall on 10th September while Diwali coincides with Bonfire Night on 5th November. ASDA will also stock Raksha Bandhan cards, which is another Hindu and Sikh festival celebrating the bond between brothers and sisters. Raksha Bandhan is on 24th August.
Over the last five years, Davora Ltd has become a leading publisher of cards for Asian, Jewish, Chinese and other minority occasions. They are preferred suppliers to a number of supermarkets and stores as well as many independent shops around the UK and abroad.