In The Beginning
Davora Limited is a leading UK based publisher of high quality greeting cards for ethnic festivals, niche occasions and minor seasons (that’s what the industry calls them – they’re not minor to us though!). Our ranges include cards for Eid, Diwali, Jewish Occasions, Chinese New Year, Christian occasions and many more.
The company was set up in 2004 by Rajeev Arora. Legend has it he saw a gap in the market when he bought some Diwali cards to send to his friends and family. He had been working away from home for quite some time and thought this would be a good way to get in touch with people he hadn’t been in touch with for a while. The cards he bought were of a very poor quality – flimsy paper, poor print and not even any gum on the envelope!
Surely he should be able to buy a decent quality Diwali card he thought? Especially in the UK where more cards are sent than in any other country on the planet! So he set about finding good quality cards and designs for the various Asian festivals. The search took them around the UK and as far as the US and India.
Within a couple of years the business was set up and had started supplying a number of independent retailers and even some of the larger stores and multiples. By a stroke of luck, Davora was asked to supply some Hanukkah cards by one of the high street stores. This opened a new avenue for the company, the Jewish card market, which moved from the “Asian card company” to the “Ethnic card company”.
In 2015, Davora launched it’s first dedicated brand, Pili Pala for Welsh language cards. The sucess of Pili Pala spurred us on, and we launced Misiu, our Polish card brand in 2016.
How We Operate
Our cards are available direct to our customers from our website.
We also supply independent retailers both offline and through our dedicated trade website. We are a Cardgains supplier too.
For larger multiple retailers and stores, we operate through a number of brokerage agreements. Contact us for more details.
We like to call them Cards Of Culture. For it is the diversity of cultures amidst us that gives us reason to celebrate, learn and appreciate our world.